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Advertising or public relations?
You pay for advertising. Therefore, you can say
anything within reason? (That's what is legal vs. what is tasteful. To date,
there are no "taste police" overseeing what is advertised in the media!) Public Relations is earned. A good story, a nice
community beneficial deed gets in the press quicker, if properly outlined and
promoted.
- Banning Unified School District. We helped bring city and school
district together in a collaborative program for a special event. The
"recycling wranglers" were so successful, they are being asked to
participate in community events. This is a good example of making public
relations work. See story.
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City of Banning, CA. We created a logo and a newsletter to be distributed
through the mail, available online and at various city locations. When
produced and distributed
in a timely manner it is a source of information for businesses and residents.
It was designed to also serve as an ongoing public relations
message. Click here for sample.
While preferring to be behind the scenes, sometimes the rolls get reversed.
Click for newspaper article.
- Jim Smith does more than conduct business in Banning; he
participates in- and makes the community a better place to live, work and
play. Click here for a sample.
Some examples:
Jim Smith Automotive Enterprises, Inc.
Jim Smith dispenses expert car buying advice. The site currently undergoing a
redesign.
Carlton Properties
Sunset Auto Plaza
(note: Contracts with confidentiality prevent mentioning) |
